A brand is a name, logo or design used to identify a business and tell a story. When you hear a brand name, it immediately takes your mind to a picture of that product. Or even better, it takes you to an experience with that product.
So why not brand your wedding to make it a true reflection of your shared style or personality? Yes, we’re suggesting giving up the cookie cutter wedding! For the most part, gone are weddings steeped in deep-rooted tradition. You can still tweak traditions here and there to make them better fit you and your husband-to-be. But consider designing your wedding to reflect your identity! Not that styled shoot you saw on Pinterest.
Wedding Planning Tips on How To Brand Your Wedding
Your wedding is your celebration and should be an extension of who you are as a couple. Getting married is a beautiful venture and next chapter in life. Think of yourselves as a start-up company and have fun finding and developing your brand.
Once you’ve decided on your wedding theme, it’s important to find a group of vendors that will work together in a cohesive manner to make your vision come together. Sometimes brides prefer not to book venues with predetermined vendor lists. The upside, however, is that these vendors likely know each other very well. Therefore, they know how to work together and communicate to ensure everyone is on the same page. If you want to choose your own vendors, start with the most important aspect of your wedding. And then inquire about who they’ve worked with in the past that they can recommend.
We can help you find your wedding brand and carry it through your entire event by applying your uniqueness to each element of your wedding. It used to be that color palettes and flowers were the way you conveyed your wedding inspiration. But, you can now apply your wedding brand via décor and rentals, attire and the design of everything from save the dates to menus are more!
More Wedding Planning Articles on Branding Your Wedding
Want to learn more? Here are some of our favorite guest posts with tips, examples and wedding planning inspiration:
This Wedding Planning Step Can Either Make or Derail Your ‘I Do’ (Huffington Post Weddings)
Ensure Your Bridal Look Matches the Season and Your Wedding Brand (Huffington Post Weddings)
Planning for I Do: Create Your Wedding Brand First (The Celebration Society)
Planning for I Do: Building a Budget Specific to Your Wedding Brand (The Celebration Society)
Happy wedding planning!