You’ve finally figured out Instagram Stories and have decided to use it in conjunction with your wedding business Instagram feed. Instagram Stories have allowed followers, who perhaps weren’t as familiar with the boss ladies (and gents) behind the brand, to get a better feel for the who, what, where and why behind that beautiful feed – for better or worse. You’ve likely unfollowed some accounts that suddenly weren’t as fun to follow as they once were. But that’s ok! Repelling the wrong audience is all part of the process of honing in on your target audience. But, for the sake of striking that perfect balance between being professional and personable, we’re sharing the following tips!

How To Use Stories For Your Wedding Business

• Use stories to promote your successes and humble brag moments. Stories are a great platform to promote your newly featured styled shoot or great review on a top wedding website! Sharing your wedding business accomplishments + featured work is essential to building your credibility. But, potential clients do not like feeling like vendors are bragging about it endlessly. Since stories only last 24 hours, it’s the perfect place to promote your work or achievements without it coming off as excessive bragging.
• Go behind the scenes of your business. Take followers “behind the scenes” of your wedding business. Photographers, post about your editing process. Makeup artists, post before and after shots. Take your viewers behind the scenes of a styled shoot or real wedding. Potential clients searching for a vendor want to not only see results, but are interested in the professional’s process. Allowing your followers to see how you work will give your wedding business an advantage over other businesses that potential clients feel they know little about.
• Announce. Use stories to announce an upcoming reveal, new product or service, or even blog post. It lets your audience know about your announcement without them feeling overwhelmed by multiple social media posts. Keep your followers engage and coming back with sneak peeks leading up to the reveal. Announcements can be fun + set the tone and attitude for what you are revealing.
• Help followers get to know your team. Potential clients are more apt to work with you if they feel they know you. Allow them the opportunity to get to know your team too! Especially if they might be working with team members other than you. Introduce team members with a personalized video to help followers get to know them. A wedding business with multiple coordinators might introduce their various planners so brides feel more reassured they’re still in good hands with anyone they work with.

& How To Not Get Unfollowed

• Be cautious of going behind the scenes of your life. While clients want to know who they are working with, be careful of what you share. I recommend leaving your selfies, tangents, political views and drunken nights for your your personal account. See more branding tips!
• Have agreed upon rules for team members who are using Stories. Letting your audience get to know your team is the first step in building a relationship. But, relationships are delicate. If allowing your team to use your wedding business Instagram account for Stories, make sure you have rules. Set agreed upon etiquette rules for how you are going to use it to remain on brand and cohesive.

Have you had success using Instagram Stories for your wedding business? We’d love to hear your thoughts in the comments below!