Happy Halloween! We’re all about treats (rather than tricks) at Published + Pretty. And, I thought Halloween was the perfect occasion to share with you a fun wedding public relations treat. Here are four common wedding PR mistakes business owners make. Cheers, friends!
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4 Scary Wedding PR Mistakes
- Not having a plan for wedding submissions. Published + Pretty (formerly Something New for I Do) was one of the first wedding PR companies to completely take over styled shoot/wedding submissions for wedding photography and wedding planning clients. So, we know how busy you are and the value of outsourcing this work! But finding the time to promote your work is key. Why? Brides love having their wedding featured on popular wedding industry blogs and in their favorite bridal magazines. This is also a great way to find new clients. Wedding PR is FREE advertising! So, find the time to submit at least one real wedding or styled shoot per month to keep your company looking newsworthy and new clients rolling in!
- Being too gimmicky with styled shoots. Oh, the horror! I won’t give specific examples, but I have some wedding PR shoots in mind that probably felt more like a costume party than a wedding. While you want to be creative and stand out in a crowded market, you also want to be practical and inspire your target client while being true to your brand and target client. I’ll leave it at that!
- Not promoting your features on social media. Sharing your wedding PR placements on social media is a great way to draw attention to your brand. And, drive traffic to the website where the wedding or shoot was picked up so potential clients can see more than just the one photo you posted on Instagram. Also, sharing the post on social media acts as a thank you to the writer/editor. Seriously, they really do appreciate it more than you know. The more views, the better (for both you and the blog or magazine). So, share away!
- Not adding the feature to your press page. Do you have a press page? If not, now is the time to add one to your website. Or at least a dedicated place on another page where your press features can live. It doesn’t have to be fancy! Sharing on social media is very important, but those social media posts only stay at the top of your feed for so long. Adding your wedding public relations features to a press page ensures they live forever – zombie style!
Are you making these wedding PR mistakes? Contact us to find out how you can create a wedding/styled shoot submission plan for 2020 that lands you your dream client. Need a resource to help you pull it off yourself? Head here to check out my DIY Wedding PR Getting Published Guide!
